Northflank is doing everything a startup shouldn’t do
And that’s exactly why you should pay attention :)
It’s super exciting when there’s a rule that you know is important in most every case, and then you see it being joyfully broken by an entrepreneur.
For example, no one’s going to advise you to never meet your cofounder in the real world. But the founders of Northflank met in real life for the first time at The Family’s onboarding weekend.

It’s never a good idea to spend 3 years developing a complete, robust, tech-heavy solution without having any clients. Unless, of course, you’re in the top 0.1% of coders in the world.

Northflank is that counterintuitive company that’s going to take everyone by surprise, and it’s going to be a building block that 100% of startups around the world are going to need.
So what does Northflank do? Solves an old problem that the era of cloud computing never really fixed: the need for continuous integration, delivery and deployment. And it turns cloud providers into service providers like all others, letting you switch between them according to your needs.
Whether you need to optimize for price, latency, or uptime, Northflank lets you do it.
And in a world where the rapidity with which you can scale is critical, it’s time to no longer need that one person on the team who wrote a deployment script in some obscure language, and now they’re the one who’s entirely responsible for it :-)
Northflank is one of the archetypes that I love: two hackers, nice, honest, who are full of light, and who know how to learn what they need to learn.
Remember the name, and go discover what they’ve built: https://northflank.com/exclusive-access